Ministry of Economic Development and Innovation - Blog

Don’t Forget about Trademarks!

Rob Whent (rwhent@Think-2-Learn.com) is the President and CEO of Think2Learn and is the Entrepreneur in Residence at WEtech Alliance in Windsor, Ontario. Think2Learn is developing adaptive video game technology to assess and improve cognitive abilities in children with learning disabilities. Follow him on Twitter @swento

Rob Whent head shot.By Rob Whent

I have been an entrepreneur for a while now and when we start our new technology companies, we tend to think that applying for patents is the Holy Grail. We register domain names by the dozens (.ca, .us, .biz, .painintheneck)  but  we don’t always think about registering for the tried and true “Trademark” from the Canadian Trademark Office or the US Patent & Trademark office.

You remember the good old “TM” – you see it on virtually every product sold but trademarking your trade name is also an important thing to do. I know what you’re going to say – because I say it all the time -  “I’m a start-up I HAVE NO MONEY” – and we are usually so shell-shocked at the price and complexity involved with applying for a patent for our Intellectual Property that more expenses to simply put a TM next to our trade name seems insane.

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My favourite cycling innovation: The quick release

Toronto-born Michael Barry is a professional cyclist who rides for Team Sky.  Barry has carved out a niche that has seen him compete at the highest level as part of a number of successful teams including US Postal, Discovery Channel and Columbia-HTC.

He has captivated cycling fans during his 14-year pro career and shares his infectious love for the sport through his writing — he’s a regular blogger – Le Métier http://michaelbarry.ca/, he has written three books, and his pieces have appeared in the New York Times, the Toronto Star, and Bicycling Magazine, among others.

When we asked him about his favourite cycling innovation, his response was instant — the quick release.

MICHAEL BARRY ON STAGE FOUR OF THE 2011 ENECO TOURby Michael Barry 

On a cold winter day when I was 14, I set off from my parents’ house in central Toronto on my winter bike, a fixed-wheel drive with mudguards, heavy tires and generator lights. Under the saddle, I strapped a small bag filled with my spare tube, some tire levers and a patch kit. As I snaked my way through the neighbourhoods towards the rural roads north of the city, snow began to fall. Flurries swirled on the road with the gusts of wind before settling in the gutter. With each passing kilometre my hands started to sting from the cold. I could feel the bite of the icy air against my cheeks. But I pressed on.

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I am a smob

Linden MacIntyre

Photo: Joe Passaretti

by Linden MacIntyre

Having grown up Roman Catholic I know the healing power of confession. So here goes: I am a smob — a person who can respond to an inferior (person, idea, moral principle) with smugness and with snobbery, simultaneously. Some examples.  For several months each year I abstain from alcoholic beverages; during that time I derive enormous pleasure declining drinks with the smobby inquiry “do you have anything non-alcoholic, please?” For many years I have been a non-smoker. I therefore love to be offered a cigarette because of the pleasure of declining, thereby exhibiting my higher social sensibility. I get inexpressible joy when asked about social media, witnessing the discomfort caused by my invariably righteous demurrals.

One Friday night last September there was a small gathering to watch the first program of the new season of the fifth estate. Midway through the program I noticed that the host of that particular episode, my friend and colleague Bob McKeown, was standing with his back to the television screen fidgeting with his fingers. I went to comfort him, assuming he was in distress. I quickly observed that he was working on his Blackberry. He told me he was “tweeting” about his program and that this was what we would all be expected to do frequently from now on.

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